Meet the Founders
The Wedding-Marketing Duo Behind The Social Planner
If there’s one thing we’ve learned after years of working in the wedding industry, it’s that wedding planners are some of the most talented, hardest-working business owners out there. And then, after keeping timelines on track, vendors organized, and wedding days running seamlessly, you’re expected to go home and become a social media manager too.
That’s the part that never sat right with us.
- 8+ combined years in wedding marketing
- Rooted in the luxury wedding world
- Trusted by 1,300+ wedding pros
Our story
So... Who Are We?
We’re Tara Dotson Riley and Keeley Rubal, and between the two of us we’ve spent more than eight years helping wedding professionals grow their businesses through strategic marketing and social media.
We both got our start at one of Houston’s leading luxury wedding publications, where we had a front-row seat to the wedding industry. We worked alongside planners, venues, photographers, florists, rental companies, and creative partners every single day, learning what made certain brands instantly memorable while others, even incredibly talented ones, struggled to stand out.
That experience shaped the way we think about marketing. Beautiful work doesn’t automatically translate into a beautiful brand, and an incredible reputation offline doesn’t always mean your online presence reflects it.
Since then, we’ve built marketing strategies for wedding planners, luxury venues, and service-based businesses across the country, always with the same goal: helping great businesses become impossible to ignore.
“I know I need to post more... I just don’t have the time.”
We knew there had to be a better way.
The two of us
Say Hello to Tara & Keeley
Co-founder · Strategy
Meet Tara
I’m the kind of person who gets genuinely excited about marketing strategy. Luxury branding is my love language, but what really motivates me is helping business owners build something that actually works for them instead of creating one more thing they have to manage.
I’ve spent more than a decade in marketing, and one of the biggest lessons I’ve learned is that social media shouldn’t just fill your feed. It should build trust before someone ever reaches out, answer questions before they’re asked, and make the right clients feel confident choosing you. That’s the thinking behind every content calendar, every caption framework, and every template you’ll find inside The Social Planner.
Outside of work, I’m usually chasing around my toddler, drinking my third iced coffee of the day, or convincing myself I have time to read one more chapter before bed.
Co-founder · Design
Meet Keeley
Keeley is the person who takes all of our strategy and turns it into something planners can actually use. She has an incredible eye for design, a deep understanding of what performs on social media, and somehow manages to make everything feel polished without making it feel complicated.
She’s also the creative behind much of our stock image library, photographing and curating content that feels elevated, intentional, and actually relevant to wedding planners.
When she’s not creating content, she’s probably planning her next trip, finding the best coffee shop in town, or making friends with every cat she passes. (Seriously. Every cat.)
Why we built it
Not Just Another Template Membership
The truth is, we didn’t build this because the world needed one more of those.
We built The Social Planner because we were tired of watching talented wedding planners spend their Sunday nights trying to figure out what to post on Monday morning.
You already know how to plan a wedding. You already know how to take care of your clients. You already know how to create an unforgettable experience. What you need is a content system that supports all of that instead of competing with it.
That’s exactly what The Social Planner was designed to be: the strategy, the planning, the captions, the design work, and the consistency, all handled for you, so your social media keeps working while you’re busy doing the work only you can do.
You should be remembered for the weddings you create, not for whether you remembered to post about them.
Come See What We Built for You
Join 1,300+ wedding pros who use The Social Planner to keep their social media working while they’re busy planning weddings. Templates, calendars, stock content, and monthly trend drops, all in one membership.
No contracts. Cancel anytime.