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Social media tips for wedding pros
Practical social media advice, templates, and strategies to help wedding pros book more couples without spending hours on content.
What to Post on Instagram as a Wedding Planner (When You Have No Idea Where to Start)
You've got the weddings and the photos. You just don't know what to post. Here's the five-type content rotation that gives every post a job to do.
By Tara Dotson Riley · 7 min read · July 2026
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7 posts
Should Wedding Planners Post Their Prices? What 2026 Couples Expect
Couples now filter out vendors with hidden pricing before ever reaching out. Here's why posting your prices converts better in 2026, and how to do it well.
Tara Dotson Riley4 min read
Couples Are Planning Weddings With AI. Here's What It Means for Planners
AI use among engaged couples doubled to 36% in a year. What couples actually use it for, how it changes vendor discovery, and where planners fit in 2026.
Keeley Rubal4 min read
Wedding Marketing Strategy: How to Get More Weddings
Master wedding marketing with proven strategies to advertise wedding services effectively. Learn how to get more weddings and build a successful business.
Tara Dotson Riley11 min read
Instagram Hooks for Wedding Planners: 20 Examples That Stop the Scroll
Your first line either earns the scroll-stop or loses it. 20 Instagram hooks for wedding planners, organized by service type and ready to use.
Keeley Rubal8 min read
Why Your Wedding Planning Instagram Isn't Getting You Inquiries (And How to Fix It)
Your Instagram looks beautiful and your inquiry form is empty. This is why those two things coexist and what actually changes when you shift the content mix.
Tara Dotson Riley5 min read
How to Repurpose One Real Wedding Into a Full Month of Instagram Content
You're treating each wedding like one post when it's actually a month of content. Here's how to find everything that's already inside it.
Keeley Rubal5 min read
Peak Season Content Ideas for Wedding Planners: What to Post When You're Too Busy to Think
Four weddings this month yet Instagram has gone completely quiet. Here are the content types that work during peak season when you have almost no time to think about it.
Tara Dotson Riley5 min read